Chan, V. et al. 2022. HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE. Revista Gestão em Análise. 11, 3 (set. 2022), 107–118. DOI:https://doi.org/10.12662/2359-618xregea.v11i3.p107-118.2022.