COMPROMETIMENTO ADMINISTRATIVO NA ADVANCE COMUNICAÇÃO: UM ESTUDO DA PERCEPÇÃO DOS GESTORES
DOI:
https://doi.org/10.12662/2359-618xregea.v6i1/2.p211-224.2017Keywords:
Comprometimento, Satisfação no Trabalho, Gestão de PessoasAbstract
Este artigo apresenta um estudo sobre o comprometimento administrativo na Advance Comunicação à luz da percepção dos gestores. O objetivo deste estudo é verificar o grau de comprometimento dos gestores da Advance Comunicação e o quanto estes se identificam com a empresa. Na pesquisa realizada, questiona-se como se estabelece a relação entre o comprometimento dos gestores da Advance com a satisfação no trabalho, a qualidade de vida no trabalho e quais os reflexos no desempenho. Para concretização da pesquisa, realizou-se um estudo com abordagem quantitativa. Foi utilizado para coleta de dados uma escala (NAVARRO et al., 2008), cuja análise ocorreu em função das categorias: comprometimento, identificação com a empresa, satisfação e desempenho. Como resultado, verificou-se que há um alto nível de afinidade entre os gestores e a empresa o que revela a base afetiva do comprometimento forte nessa instituição. Além disso, os gestores atestam que quanto mais satisfeito é o trabalhador, maior é seu desempenho. Considera-se, pois, que a organização pesquisada, de um modo geral, é gerenciada por pessoas comprometidas e satisfeitas com o que fazem. Também, é possível considerar que a instituição tem investido em gestão de pessoas, caso contrário não haveria satisfação por parte dos funcionários.
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