PROCESSO DE DIAGNÓSTICO ORGANIZACIONAL: PROPOSTA DE FRAMEWORK BASEADO NA RELAÇÃO INTERDISCIPLINAR ENTRE GESTÃO E DESIGN
DOI:
https://doi.org/10.12662/2359-618xregea.v6i1/2.p52-68.2017Keywords:
Gestão, Design, Diagnóstico OrganizacionalAbstract
Estre artigo apresenta o resultado de um estudo exploratório e bibliográfico sobre a relação interdisciplinar entre a gestão e o design, com escopo centrado no fortalecimento da análise empresarial. A questão que norteou o desenvolvimento do trabalho foi: como a relação interdisciplinar entre gestão e design pode proporcionar eficiência no processo de diagnóstico organizacional? A partir desta problemática, o objetivo foi oferecer um framework baseado na convergência entre os conceitos e as técnicas de gestão e design. Espera-se, com efeito, contribuir com inovações em relação à metodologia de diagnóstico organizacional para pragmatizar, qualificar e fortalecer a tomada de decisão nas empresas. A originalidade situa-se na relação interdisciplinar entre gestão e design, a partir da promoção da convergência de conceitos, métodos e ferramentas articulados no framework, objeto deste trabalho.
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