EMPREENDEDORISMO E EFFECTUATION: UM ESTUDO SOBRE OS EMPREENDEDORES DE SUCESSO NO SETOR DO COMÉRCIO DE FOZ DO IGUAÇU
DOI:
https://doi.org/10.12662/2359-618xregea.v6i1/2.p241-258.2017Keywords:
Empreendedorismo, Effectuation, Desenvolvimento de negóciosAbstract
Com a temática empreendedorismo, este trabalho introduz a teoria do effectuation de Saras D. Sarasvathy, que se apresenta como uma alternativa aos modelos tradicionais de criação de negócios baseados em previsões de mercado, utilizando como ferramentas a experiência do empreendedor, sua rede de contatos e do processo de tomada de decisão em face das incertezas. Com o objetivo de descobrir evidências da utilização da lógica do effectuation pelos empreendedores de sucesso do setor do comércio de Foz do Iguaçu, este trabalho teve como metodologia a pesquisa bibliográfica e as entrevistas semiestruturadas com os fundadores de três empresas iguaçuenses: Eletromil. Empório Pomare e Districal. Os dados levantados foram analisados por meio da análise de conteúdo, o que possibilitou compreender quais empreendedores utilizaram os conceitos da teoria em estudo para criar suas empresas. Descobriu-se que existem evidências do uso da lógica do effectuation pelos empreendedores de sucesso do setor de comércio de Foz do Iguaçu, sobretudo no que diz respeito à identificação de meios e à criação de possibilidades por meio de estratégias que não consideravam previsões, na demonstração da capacidade para criar, reconhecer e descobrir oportunidades, contudo, principalmente, em suas atitudes de transformar as contingências em oportunidades valiosas e lucrativas. Além disso, identificou-se, em alguns casos, a lógica effectual ocorrendo, simultaneamente, a lógica causal.
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