O CONSUMO COLABORATIVO E A GERAÇÃO Y
DOI:
https://doi.org/10.12662/2359-618xregea.v9i2.p88-100.2020Keywords:
Consumo Colaborativo, Geração Y, Economia CompartilhadaAbstract
O consumo colaborativo surge com a proposta de acesso a bens e serviços sem, necessariamente, a aquisição do produto ou a troca monetária para seu uso. Atualmente, existem vários modelos de negócios que estão ancorados nesse conceito, como compartilhamento de bicicletas e carros, hospedagem, sistema de caronas, espaços de trabalho etc. O presente estudo visa analisar como a geração y se relaciona com o consumo colaborativo, mediante uma pesquisa quantitativa e questionário aplicado por meio da ferramenta google forms. Os dados foram analisados pelo software SPSS, utilizando as técnicas estatísticas média, desvio padrão e análise fatorial. Como resultado, constatou-se que existe uma predominância do gênero feminino, solteiros, com ensino superior incompleto/cursando, e que possuem conhecimento sobre o conceito de consumo colaborativo. Os fatores que mais influenciam no comportamento de consumo desses serviços são o financeiro e o socialmente responsável.
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