DETERMINANTES DE PREÇOS NO MERCADO IMOBILIÁRIO À LUZ DO MODELO HEDÔNICO
DOI:
https://doi.org/10.12662/2359-618xregea.v9i2.p60-70.2020Keywords:
Precificação de Imóveis, Preços Hedônicos, Características dos ImóveisAbstract
O mercado de imóveis é um segmento que contribui para o crescimento e desenvolvimento de uma região, pois é um dos setores com maior capacidade de impulsionar a economia, dada sua capacidade de gerar empregos e renda. O presente trabalho teve como objetivo geral analisar a formação de preços do mercado imobiliário de Mossoró-RN e, visando alcançá-lo, traçaram-se os seguintes objetivos específicos: descrever as variá veis determinantes na formação do preço dos imóveis e compreender o impacto de cada variável sobre o preço dos imóveis. A amostra compôs-se de 478 imóveis da cidade de Mossoró-RN, utilizando-se dados baseados nos registros disponibilizados por seis sítios de imobiliárias da cidade. Para análise dos dados, utilizou-se, inicialmente, a estatística descritiva das variáveis e, em seguida, a regressão linear múltipla. Os resultados sugeriram que o valor do imóvel sofre influência diretamente da classificação do bairro, da área do imóvel (m²), do número de salas, do número de garagens, do número de dormitórios, do número de suítes, do número de cozinhas e do número de banheiros. As variáveis independentes anteriores também explicaram 66,1% da variação do preço do imóvel no município de Mossoró-RN.
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