CRITICAL FACTORS FOR THE INTERNATIONAL EXPANSION CAPACITY OF MICRO AND SMALL BRAZILIAN COMPANIES: A MULTIPLE CASE STUDY

Authors

  • Ana Raquel Mechlin Prado Universidade Presbiteriana Mackenzie
  • Ingrid Gomes de Azevedo Universidade Presbiteriana Mackenzie
  • Laura Bianco Ferro Universidade Presbiteriana Mackenzie

DOI:

https://doi.org/10.12662/2359-618xregea.v11i1.p7-25.2022

Keywords:

international expansion capacity, critical success factors, micro and small businesses

Abstract

The intensification of globalization has made internationalization an opportunity, or even a way of survival for Brazilian companies. In this way, the identification of the factors that influence their international expansion capacity becomes essential. When approaching smaller companies, the debate is even more relevant, as there are many obstacles faced when launching themselves into the international market. Thus, the objective of this study was to identify and understand the most critical factors that influence the international expansion capacity of Brazilian micro and small companies. For this purpose, a multiple case study was carried out with one micro and two small Brazilian companies from different sectors. From this study, it was possible to identify that factors such as product quality, partnerships, and knowledge about cultural differences are critical to the success of the companies studied.

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Author Biographies

Ana Raquel Mechlin Prado, Universidade Presbiteriana Mackenzie

Doutora em Admistração, Mestre e Graduada em Economia. Professora no Curso de Administração do Centro de Ciências e Tecnologia da Universidade Presbiteriana Mackenzie (Campus Campinas).

Ingrid Gomes de Azevedo, Universidade Presbiteriana Mackenzie

Graduada em Administração pela Universidade Presbiteriana Mackenzie (Campus Campinas - SP).

Laura Bianco Ferro, Universidade Presbiteriana Mackenzie

Graduada em Administração pela Universidade Presbiteriana Mackenzie (Campus Campinas - SP).

Published

2022-03-10

How to Cite

PRADO, Ana Raquel Mechlin; AZEVEDO, Ingrid Gomes de; FERRO, Laura Bianco. CRITICAL FACTORS FOR THE INTERNATIONAL EXPANSION CAPACITY OF MICRO AND SMALL BRAZILIAN COMPANIES: A MULTIPLE CASE STUDY. Journal Of Management Analysis, Fortaleza, v. 11, n. 1, p. 7–25, 2022. DOI: 10.12662/2359-618xregea.v11i1.p7-25.2022. Disponível em: https://periodicos.unichristus.edu.br/gestao/article/view/3937. Acesso em: 22 dec. 2024.

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ARTICLES