HOW IS INNOVATION GOING?
AN ANALYSIS OF THE CULTURE OF INNOVATION IN A BASIC SANITATION COMPANY
DOI:
https://doi.org/10.12662/2359-618xregea.v13i2.p50-67.2024Keywords:
innovation, culture of innovation, public sectorAbstract
The objective of this study is to analyze aspects of the innovation culture of a basic sanitation company based on the perception of its employees. The research had a quantitative and descriptive nature, using as an instrument an innovation culture scale adapted from the model developed by Dobni (2008), translated and validated in Portuguese by Ladeira and Lund (2010), and had a sample of 171 respondents, with data collection carried out between March and October 2022. Statistical procedures were performed to validate the instrument and subsequent analysis of the data collected. The results indicate that employees have a good perception of the culture of innovation in the company, especially regarding the space for exposing ideas and suggestions, in addition to self-analysis of positive creativity and understanding of the company's ultimate objective; however, it is still necessary to strengthen a system for evaluating, validating, and implementing these ideas, in addition to better developing innovative communication processes.
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