CONCEITO SOBRE ESTRATÉGIA: A PERCEPÇÃO DE PROFISSIONAIS VERSUS A VISÃO DE AUTORES CONSAGRADOS
DOI:
https://doi.org/10.12662/2359-618xregea.v4i1.p54-70.2015Keywords:
Conceito de estratégia, Estratégia, Estratégia empresarialAbstract
O tema desenvolvido neste trabalho tem como eixo central a comparação entre o conhecimento tácito e o teórico acerca do que seja estratégia, a fim de observar como se dá a evolução ou mudança de pensamento do pesquisado com relação ao que expõem alguns autores consagrados. Para tanto, alunos da disciplina Estratégia Empresarial, do Mestrado Profissional em Administração de uma universidade pública do Ceará foram submetidos, no início da disciplina, a uma avaliação composta por uma questão aberta, por meio da qual deveriam expor suas opiniões a respeito do significado do conceito de estratégia. Ao final da referida disciplina, outra avaliação foi aplicada, contendo a mesma questão aberta, com o intuito de avaliar o grau de conhecimento adquirido sobre os conceitos de estratégia após a apresentação e discussão de textos referentes ao tema. De posse do material coletado, procedeu-se a uma análise de conteúdo, apoiada pelo software Sphinx Léxica-V5, a fim de se obterem dados que auxiliassem na interpretação e compreensão das opiniões formuladas pelos alunos. A partir desses dados, pode-se estabelecer um comparativo entre os momentos distintos da coleta dos depoimentos e, assim, observar a evolução ou mudança de pensamento do aluno durante o curso. Ademais, comparam-se, também, as definições apresentadas com aquelas expostas por alguns autores consagrados na literatura especializada (conhecimento teórico), caracterizando-se, assim, como uma pesquisa exploratória, bibliográfico- documental e qualitativa. Como resultado, percebeu-se, uma preferência dos alunos pelas escolas prescritivas nos dois momentos, com ênfase na escola de planejamento.
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1) Name _________________________________, ID number _______________________________,
2) Name _________________________________,ID number _______________________________,
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