PLUS SIZE EXISTE? UMA ANÁLISE DA EXPERIÊNCIA DE CONSUMO DE INDIVÍDUOS DESCONSIDERADOS PELO MERCADO DE MODA
DOI:
https://doi.org/10.12662/2359-618xregea.v10i1.p123-142.2021Keywords:
Experiência de Consumo, Plus Size, Varejo de ModaAbstract
Considerando o aumento da população brasileira acima do peso em contraste com um mercado de moda plus size ainda em desenvolvimento, este artigo investiga o conceito de experiência de consumo de roupas sob a ótica de consumidores plus size. Trata-se de uma pesquisa qualitativa, realizada por meio de 10 entrevistas em profundidade com consumidores desse segmento. Os resultados obtidos mediante uma análise de conteúdo identificaram três categorias temáticas: Experiência com o Produto, Experiência de Compra e Aspectos Emocionais relacionados à Compra. Esses resultados revelaram a insatisfação desses consumidores com diversos aspectos da experiência de consumo, principalmente no que se refere à dificuldade de achar roupas, o alto preço, a falta de identificação e os impactos na autoestima. Este estudo contribuiu para um maior entendimento do contexto de consumo e do comportamento do consumidor neste segmento. Também traz importantes considerações para a tomada de decisão de marketing no varejo de moda.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
COPYRIGHT ASSIGNMENT AGREEMENT
By this private instrument, on the one hand, the CHRISTUS UNIVERSITY CENTER – UNICHRISTUS, hereinafter referred to only as UNICHRISTUS, and, on the other hand,
1) Name_____________________________ , ID._____________________________ ,
2) Name_____________________________ , ID._____________________________ ,
3) Name_____________________________ , ID._____________________________ ,
4) Name_____________________________ , ID._____________________________ ,
5) Name_____________________________ , ID._____________________________,
hereinafter referred to only as AUTHOR(S) of the WORK characterized as an academic article, entitled, have agreed between themselves, in the best form of law, as follows:
By submitting an article to the Revista Gestão em Análise - ReGeA, the authors retain the copyright of their work and agree to license their work under a Creative Commons license. Attribution-NonCommercial-ShareAlike 4.0 International License (CC-BY-NC-SA). The CC-BY-NC-SA license allows others to use the work non-commercially, provided they credit the authors. This includes the possibility of remixing, adapting, and creating new works from the original.
The authors grant ReGeA the right of first publication, recognizing it as the original publisher of the work, as this is important for the integrity of the publication and for identifying the initial source. And they grant the journal a non-exclusive license to use the work in the following ways: (1) to make the WORK available in whole or in part for educational purposes, provided that its textual content is not altered, except for corrections and formatting that may be necessary. (2) to disseminate parts and/or the complete work in order to promote the journal through the internet and other digital and print media; (3) to record and reproduce the work in any format, including digital media.
With this license, authors can enter into separate, additional contracts for the non-exclusive distribution of the version of the work published in this journal (for example, publishing in institutional repositories or as book chapters), with due acknowledgment of authorship and initial publication in ReGeA. Authors are encouraged to publish and share their work online after publication in the journal, as this can increase the visibility and impact of the work.
Authors are responsible for the content of their articles when publishing in ReGeA. They affirm that the work is of their exclusive authorship and therefore assume full responsibility for its content, which implies that they must ensure that the work is original and does not infringe the rights of third parties. Authors retain the copyright to their work and agree to license their work using a Creative Commons International Public License, thus accepting the terms and conditions of this license.
Fortaleza, Ceará, ______________ of _________________________ of 20______ .
1) ____________________________________________________
2) ____________________________________________________
3) ____________________________________________________
4) ____________________________________________________
5) ____________________________________________________
By the Christus University Center – UNICHRISTUS:
______________________________________________________
