Entrepreneurial webs
navigating the impact of social media in the digital business world
DOI:
https://doi.org/10.12662/2359-618xregea.v14i1.p39-56.2025Keywords:
social networks, strategies, challengesAbstract
This study identifies the strategies digital entrepreneurs use in Palmares on social media. Quantitative and descriptive research was conducted with a sample of 42 entrepreneurs. It was found that more than 35 of them actively use social media to expand their businesses. The main challenges they face include competition, pricing issues, and the lack of loyalty programs. Despite these obstacles, the entrepreneurs remain optimistic about the future and continually seek new strategies to enhance their online presence. The results of this study provide valuable insights for professionals interested in using social media as a business tool. They also offer a practical foundation that can serve as a guide and training source for digital entrepreneurs, especially those in Palmares. The study aims to help these entrepreneurs navigate the complexities of the social media landscape and improve their strategies for achieving success. It highlights the importance of adapting to the constant changes in the digital market and suggests implementing loyalty programs as an effective way to tackle competition and improve commercial performance. It is hoped that this will contribute to developing of digital entrepreneurship in the region, empowering entrepreneurs to use social media more effectively for business growth.
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