Analysis of brazilian scientific production on trademark registration

a bibliometric study (2010 - 2024)

Authors

DOI:

https://doi.org/10.12662/2359-618xregea.v15i1.6109.pe6109.2026

Keywords:

trademark registration, intellectual property, scientific production, public policies, innovation

Abstract

The growing appreciation of intangible assets has increased the relevance of trademarks as strategic instruments for competitiveness and innovation in the Brazilian business environment. In this context, understanding how national scientific production has addressed trademark registration is essential for strengthening Intellectual Property policies. This study aims to analyze the evolution of Brazilian scientific production on trademark registration between 2010 and 2024, identifying patterns of publications, leading journals, and research gaps. Methodologically, this is a quantitative bibliometric study based on data collected from the Lens.org platform, applying Bradford’s, Zipf’s, and Lotka’s laws. The results indicate a significant increase in publications from 2016 onwards, with a strong concentration of articles in the journal Cadernos de Prospecção, confirming the existence of a specialized core in the field. The keyword analysis reveals a predominance of terms related to the operational and bureaucratic aspects of trademark registration, as well as gaps in knowledge transfer to micro and small enterprises, and the limited exploration of emerging technologies. The study contributes to the systematization of research on trademark registration in Brazil and reinforces scholars, innovation managers, and policymakers.

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Author Biographies

Auzimara Barroso Sampaio, Universidade Estadual do Ceará

Graduanda em Administração pela Faculdade de Educação e Ciências Integradas do Sertão de Canindé (FECISC), da Universidade Estadual do Ceará (UECE). Bolsista do Programa Institucional de Bolsas de Iniciação Científica (PIBIC). Técnica em Eventos (2016) e graduada em Tecnologia em Gestão de Turismo (2016) pelo Instituto Federal de Educação, Ciência e Tecnologia do Ceará (IFCE), campus Canindé. Fortaleza - CE - BR.

Edilson Araújo Pires, Universidade Estadual do Ceará

Ph.D. and Master in Intellectual Property Science from the Federal University of Sergipe (UFS). Holds a Bachelor’s degree in Business Administration from UNIJORGE and a Bachelor’s degree in History from the State University of Bahia (UNEB). Currently serves as an Assistant Professor at the State University of Ceará (UECE), Canindé Campus, and as a Professor in the Professional Master’s Program in Intellectual Property and Technology Transfer for Innovation (PROFNIT) at the Federal University of Recôncavo da Bahia (UFRB). He is also an Intellectual Property Advisor at the UECE Innovation Agency. In addition to being an invited speaker at various events, he served as Coordinator of Creation and Innovation at UFRB from June 2019 to October 2023, leading initiatives that fostered innovation and technological development. As Director of the SEIVA Technology-Based Business Incubator, he had the privilege of supporting and mentoring entrepreneurs and startups in transforming innovative ideas into successful ventures. His expertise in Intellectual Property and Innovation Management is demonstrated by extensive consulting experience, contributing to the filing of 75 patent applications, 46 computer programs, 500 trademark registrations, and 15 industrial designs.

He holds certifications from several prestigious national and international institutions, including the National Institute of Industrial Property (INPI), FORTEC, SEBRAE, and the World Intellectual Property Organization (WIPO). His additional training covers key areas such as Project Management, Entrepreneurship, Innovation Agency Management, Structuring of Technology Innovation Centers (NITs), and Patents and Technological Information. He is committed to promoting innovation, intellectual property protection, and the development of cutting-edge technological solutions.

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Published

2026-03-30

How to Cite

SAMPAIO, Auzimara Barroso; PIRES, Edilson Araújo. Analysis of brazilian scientific production on trademark registration: a bibliometric study (2010 - 2024). Journal Of Management Analysis, Fortaleza, v. 15, n. 1, p. e6109, 2026. DOI: 10.12662/2359-618xregea.v15i1.6109.pe6109.2026. Disponível em: https://periodicos.unichristus.edu.br/gestao/article/view/6109. Acesso em: 19 apr. 2026.

Issue

Vol. 15 No. 1 (2026): EM ABERTO

Section

ARTICLES

License

Copyright (c) 2026 Auzimara Barroso Sampaio, Edilson Araújo Pires

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