DESAFIO JOVEM DO CEARÁ: ADMINISTRAÇÃO POR OBJETIVOS EM UMA INSTITUIÇÃO SEM FINS LUCRATIVOS
DOI:
https://doi.org/10.12662/2359-618xregea.v5i1.p106-116.2016Keywords:
Organização não Governamental, Gestão por Objetivos, Desempenho, SustentabilidadeAbstract
Este é um Caso de Ensino sobre o Desafio Jovem do Ceará – Dr. Silas Munguba, uma Organização Não Governamental localizada em Fortaleza, no Estado do Ceará, a qual trabalha a prevenção e o tratamento ao uso indevido e abusivo de drogas. A acirrada
concorrência, diante da dinâmica dos mercados, tem imposto às organizações modelos de gestão eficazes e capazes de proporcionar vantagens competitivas. A implantação da Administração por Objetivos é uma alternativa gerencial amplamente utilizada tanto em empresas públicas quanto em organizações privadas e, recentemente, tem-se tornado recorrente em Organizações não Governamentais (ONGs) em busca de garantir a sustentabilidade. Porém, em um cenário de restrição financeira, deve-se perguntar se essas organizações, mesmo com a adoção de técnicas gerenciais, são capazes de dar respostas efetivas aos problemas sociais que lhe são delegadas.
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