PREDICTIVE ALGORITHMS, SOCIAL BUBBLES AND VIRTUAL ECO CAMERAS IN THE CULTURE OF CANCELLATION AND THE RISKS TO PERSONALITY RIGHTS AND HUMAN FREEDOM

Abstract

Objective: This article aims to analyze the risks of the culture of cancellation in the virtual environment to the right to freedom and personality rights, to identify how algorithms are used to predict users and the creation of virtual social bubbles with a discriminatory bias cancellation contributes.

Methodology: It uses the hypothetical-deductive method, and starts from the hypothesis that virtual bubbles and echo chambers strengthen and expand cancellation discourses and that these discourses violate personality rights and human dignity, therefore, they cannot be considered as manifestations of citizenship and freedom of expression. As a research technique, it uses literature review in articles, books, physical and electronic, in national databases, and secondary sources such as documental analysis in newspapers and news.

Results: Cancel culture is a practice that manifests itself in intolerance to opposing views, which is amplified by virtual social bubbles and echo chambers, and which affects life online and offline. The cancellation speech poses risks to personality rights and human dignity, and breaks with the notion of freedom. Public education policies for digital citizenship must be created, which encourage plurality and freedom of expression, without violating fundamental rights.

Contributions: The contribution that is expected from the research is the relationship between the culture of cancellation in the face of virtual social bubbles, disinformation and algorithmic prediction and the risks that these phenomena pose to freedom and personality rights.