PREDICTIVE ALGORITHMS, SOCIAL BUBBLES AND VIRTUAL ECO CAMERAS IN THE CULTURE OF CANCELLATION AND THE RISKS TO PERSONALITY RIGHTS AND HUMAN FREEDOM

Authors

DOI:

https://doi.org/10.12662/2447-6641oj.v20i35.p162-188.2022

Keywords:

personality rights, cancellation culture, freedom, human dignity

Abstract

Objective: This article aims to analyze the risks of the culture of cancellation in the virtual environment to the right to freedom and personality rights, to identify how algorithms are used to predict users and the creation of virtual social bubbles with a discriminatory bias cancellation contributes.

Methodology: It uses the hypothetical-deductive method, and starts from the hypothesis that virtual bubbles and echo chambers strengthen and expand cancellation discourses and that these discourses violate personality rights and human dignity, therefore, they cannot be considered as manifestations of citizenship and freedom of expression. As a research technique, it uses literature review in articles, books, physical and electronic, in national databases, and secondary sources such as documental analysis in newspapers and news.

Results: Cancel culture is a practice that manifests itself in intolerance to opposing views, which is amplified by virtual social bubbles and echo chambers, and which affects life online and offline. The cancellation speech poses risks to personality rights and human dignity, and breaks with the notion of freedom. Public education policies for digital citizenship must be created, which encourage plurality and freedom of expression, without violating fundamental rights.

Contributions: The contribution that is expected from the research is the relationship between the culture of cancellation in the face of virtual social bubbles, disinformation and algorithmic prediction and the risks that these phenomena pose to freedom and personality rights.

Author Biographies

Dirceu Pereira Siqueira, Universidade Cesumar - UniCesumar, Maringá/PR

Coordenador e Professor Permanente do Programa de Doutorado e Mestrado em Direito do Centro Universitário Cesumar (UniCesumar); Pós-doutor em Direito pela Faculdade de Direito da Universidade de Coimbra (Portugal), Doutor e Mestre em Direito Constitucional pela Instituição Toledo de Ensino - ITE/Bauru, Especialista Lato Sensu em Direito Civil e Processual Civil pelo Centro Universitário de Rio Preto, Pesquisador Bolsista - Modalidade Produtividade em Pesquisa para Doutor - PPD - do Instituto Cesumar de Ciência, Tecnologia e Inovação (ICETI), Professor nos cursos de graduação em direito da Universidade de Araraquara (UNIARA) e do Centro Universitário Unifafibe (UNIFAFIBE), Professor Convidado do Programa de Mestrado University Missouri State – EUA, Editor da Revista Direitos Sociais e Políticas Públicas (Qualis B1), Consultor Jurídico, Parecerista, Advogado. E-mail: dpsiqueira@uol.com.br

Ana Elisa Silva Fernandes Vieira, Universidade Cesumar - UniCesumar, Maringá/PR

Doutoranda em Ciências Jurídicas com ênfase em Direitos da Personalidade pela UNICESUMAR. Bolsista no Programa de Suporte à Pós-Graduação de Instituições de Ensino Particulares PROSUP/CAPES (módulo Taxas) pelo Programa de Pós-Graduação em Ciências Jurídicas na UNICESUMAR. Membra do Grupo de Pesquisa do CNPq: “Políticas Públicas e Instrumentos Sociais de Efetivação dos Direitos da Personalidade”. Mestre em Ciências Jurídicas com ênfase em Direitos da Personalidade pela UNICESUMAR. Orcid: https://orcid.org/0000-0002-0016-8829. CV: http://lattes.cnpq.br/4095037334203667. E-mail: annaefernandes@gmail.com

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Published

2022-09-15

How to Cite

SIQUEIRA, Dirceu Pereira; VIEIRA, Ana Elisa Silva Fernandes. PREDICTIVE ALGORITHMS, SOCIAL BUBBLES AND VIRTUAL ECO CAMERAS IN THE CULTURE OF CANCELLATION AND THE RISKS TO PERSONALITY RIGHTS AND HUMAN FREEDOM. Revista Opinião Jurídica (Fortaleza), Fortaleza, v. 20, n. 35, p. 162–188, 2022. DOI: 10.12662/2447-6641oj.v20i35.p162-188.2022. Disponível em: https://periodicos.unichristus.edu.br/opiniaojuridica/article/view/4146. Acesso em: 6 aug. 2026.

Issue

Vol. 20 No. 35 (2022)

Section

Artigos Originais

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