Thinking about state announcements faults: public agent´s promotion and abuse of discretion on choosing communications medium
DOI:
https://doi.org/10.12662/2447-6641oj.v18i28.p257-275.2020Keywords:
State’s advertising, Oblique personalization of the officer, Technical criteria is pointed out for the election of the communication vehicles contracted, Misuse of power, Act of administrative misconductAbstract
The article addresses the State’s advertising, its constitutional limits and characteristics that the advertising material must gather in order not to become an oblique personalization of the officer, and consequent act of administrative misconduct. The research seeks parameters of Spanish legislation on state advertising, whose premises are compatible with Brazilian law. The mandatory obedience to technical criteria is pointed out for the election of the communication
vehicles contracted to broadcast public campaigns, which must ignore any political
or ideological valuation, supported by precedents of the Spanish Supreme Court, avoiding misuse of power and corresponding accountability.
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