EMPREENDEDORISMO SUSTENTÁVEL: ESTUDO MULTICASO DA IMPLEMENTAÇÃO DA SUSTENTABILIDADE EM EMPRESAS INCUBADAS
DOI:
https://doi.org/10.12662/2359-618xregea.v4i1.p25-42.2015Keywords:
Empreendedorismo Sustentável, Empresas Incubadas, Estudo MulticasoAbstract
O estudo multicaso procurou analisar a incorporação das dimensões da sustentabilidade empresarial em empresas incubadas, verificando a compreensão dos empreendedores quanto à sustentabilidade empresarial e identificando, entre as dimensões social e ambiental da sustentabilidade, qual predomina como preocupação emergente. Trata-se de uma pesquisa exploratória-descritiva. A partir da pesquisa bibliográfica realizada, um roteiro de entrevista foi desenvolvido, estruturado sobre quatro construtos. Foram entrevistados três dos quatro empreendedores atendidos pelo PARTEC, incubadora de empresas do NUTEC, visando a ampliar os achados da revisão bibliográfica. Verificou-se que a definição de sustentabilidade empresarial mais aceita se refere apenas às dimensões econômica e ambiental, ficando a social em segundo plano. Entretanto, perceberam-se dificuldades na compreensão do tema entre os consultados. Os empreendedores priorizam a dimensão ambiental sobre a social em suas atividades.
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