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Found 4 items.

  • MARKETING AUDIT ANALYSIS IN TWO RESTAURANTS IN ARACAJU/SE

    Kelvin Barros Santos, Ronalty Rocha, Jadson Nilo Pereira Santos, Marília Gabriela Silva Lobato
    24-40
    2023-10-16
    DOI: https://doi.org/10.12662/2359-618xregea.v13i1.p24-40.2024

  • THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

    Tânia Carneiro, Bruno Barbosa Sousa, Jorge Remondes
    57-69
    2022-09-02
    DOI: https://doi.org/10.12662/2359-618xregea.v11i3.p57-69.2022

  • ESTRATÉGIAS MERCADOLÓGICAS PARA OBTENÇÃO DE VANTAGEM COMPETITIVA NO SETOR CALÇADISTA

    Andrius Ivo Scalabrin, Jucelia Appio Frizon
    141-158
    2020-07-23
    DOI: https://doi.org/10.12662/2359-618xregea.v9i2.p141-158.2020

  • HOW SOCIAL MEDIA AFFECTS THE PURCHASE INTENTIONS OF FEMALE CONSUMERS IN MACAO - WATCHING BEAUTY AND COSMETICS PRODUCT EXPERIENCE VIDEOS ON YOUTUBE

    Velda Chan, Susana C. Silva, Alessandro Lampo
    107-118
    2022-09-19
    DOI: https://doi.org/10.12662/2359-618xregea.v11i3.p107-118.2022
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